A Message to Management.

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Need to do an overnight category message analysis…including online? There’s a nap for that.

Need a full-blown, 8-city market test in a week? There’s a nap for that.

Got a back door invitation to a new business pitch in two days and haven’t cracked the consumer insight yet? There’s a nap for that.

Need a new integrated campaign because the one you’re presenting tomorrow broke on TV last night? There’s a nap for that. It’s called good people.

There’s a saying in advertising “The overhead goes up and down in the elevator every night.” To that I would add "overhead is much more effective when pounding out a powerful branding idea." Great people and great strategy allow everyone – especially agency management – to sleep better at night. Peace!