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Brand Strategy. Steve Poppe, Founder.
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A Social Media DON’T.

By
Steve Poppe
-
December 17, 2015
1147
0

So I was followed on Twitter yesterday by a nice gentlemen from the Southwest. He’s the CEO of a social media platform company. Looks like a big one. As I do before adding anyone I checked out his above-the-fold Tweets to see if they were his own. If all retweets I may go below the fold. I prefer to follow Posters not Pasters. His feed was heavy on the RTs.

Then I checked out his company website. Nice client list. Good organization of content. Back on the Twitter stream I noted that everything was about the company. Then I went on to the company branded Twitter feed and it was the same kind of content as the CEO’s. I decided not to add the gentleman.

You see, I use Twitter as a view into the person. For me, and I understand it may be only me, Twitter is the social platform for one’s personality. If you want a business account, name it so. Many people are consumed by their business and go heavy on those details. I get it. But Twitter is best when it’s personal. When a reflection of everything that makes up the user. It’s an amalgam of all the platforms. Twitter is and should be the fastest way of getting to know someone you don’t know.

(Disclosure: I don’t eat my buttered popcorn until the movie actually starts. I’m quirky. Doesn’t mean I’m not right. Hee hee.)

Peace.

 

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