MOOCs are the haps these days. The acronym stands for Massive Open Online Courses. Coursera, started by two Stanford University scientists, is one such MOOC and it’s a for profit enterprise. MITx began this whole movement by offering a couple of free online courses then deciding to brand itself MITx — a good idea. But this past it partnered with Harvard and rebranded the venture edX. Today Cal Berkley joined edX which is a not for profit.
This is an nascent and exciting category but one has to wonder if these aggregated Xs will soon become exes. The university brands by themselves are so powerful that an online holding company with a master brand atop seems a short term solution. Let’s wait and see. Peace.