Fast forward a couple of years and listen in on what the network executives are saying: “The only way we can make money off of TV shows is though cast appearances, tee-shirt sales and residuals paid for Internet mash-ups of our show.” Sound familiar? It should. That’s what music executives have been saying about their business thanks to the decline of CD sales due to free music downloads.
As TV shows become downloadable, portable and copy-able, one can expect ad revenue to continue to drop. TV shows are 1s and 0s, just like music, and they will be pirated. TV execs better get on the stick. They had better learn from their music industry brethren. Are you listening ABC, NBC, CBS?