I love bloggers. I’m not talking about the ones who post every two weeks, I’m talking about those daily posters. Very few do it for income. They do it because they have a passion for a topic. It’s the passion keeps them in the game. The commercially minded talk about building a community or an ecosystem, but they are often really just putting dollars before sense. The bloggers Ienjoy are those who have “the love” of the topic and seek out other with the love.
Blogs were the first form of social media — and the engine of social media, but Facebook and Twitter get the headlines. Facebook is great for stream of life. Twitter is great for topical, staccato bursts. They are both important social communes. But the blog – that’s where the heartistic stuff happens.
Who is your favorite blogger. Do you know him or her? Can you describe that person? You bet. Now look at their Facebook page. Is your picture better or worse? I suspect the latter. Not focused. And for brands? Facebook pages are the rage, but really, they are little more than a hodgepodge of selling disguised as community. The blog is the engine. Businesses need to dial up the blog. Peace!