Munn Rabot. Surgeons.

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My old  TV gave out this week so I went off to Best Buy to get a flatty.  Nice deal but I have to wait until Wednesday – post NY Jets. 1080 something, twice the inches (size queen), 120hz.  Anyway, lots of friends have hi-def and large screens and I’ve always been impressed by the quality of the picture for sports, but last night for the first time I was impressed (watching at my friend Ed’s)by a large format, hi-definition ad.  An ad for New York Presbyterian. This ad would be good on a 4 year old iPhone with a broken screen, but with awesome audio and huge video it made my world stop.

You’ve probably seen Munn Rabot’s first ad in the campaign a while ago with Ed Koch.  Well, this spot could win Sundance. As a movie.  Check it out.

What an “amazing” use of the medium.  The size of the little girl in the screen. Black and white format. The script. I’ve done and seen a lot of good work in the healthcare space – as has Devito/Verdi – but Munn Rabot has pretty much perfected the practice of selling healthcare. Are any of you pharmaceutical advertisers listening?  These guys are surgeons.  Peace.