I play Google like a Stradivarius. But it helps top blog a lot. Actually blogging is foundational to how I play my violin. I was reading Thomas Friedman today and in his Op-Ed column he suggested readers Google “power drills to the head and Shiite militias in Iraq.” Please don’t, I‘m just making point. Mr. Friedman knows how one can direct people about the web by simply offering key words or key phrases. I’ve been doing the key phrase thing for years. And key wording them in my daily blog for years. In many cases, in the branding world, they have become memes.
It’s heaving lifting and takes commitment. It’s also cleaner than white or black hat SEO manipulation. When I direct people to my definition of branding as “An organizing principle for product experience and messaging” they find me. When I tell prospects to Google “social media guardrails” they find me. “One claim three proof planks” is indexed by Google straight to me.
Are you hearing that violin? Back pat, back pat.