Brown. Not the University.

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At the Social Business Summit 2013 in NYC yesterday Brian Solis said many smart things. My favorite was, and I paraphrase, “It’s 2013 and we still haven’t figured out how to make a website look good.”  It tickled me because of all the marketing tools in the world, the website and the home page are two of the least effective, dumbed-down tools of all.  Were we to take a glass and pour in all our favorite colors – as we know from being kids – the color would turn brown.  Ninety percent of website home pages today are brown. Providing everything for everybody.

Mr. Solis also reminded us that every Google search done (and there are about 2 million search engine queries per minute) points to a what?  A web page. That’s a lot of brown.

And now most big time web designers and coders are worried about responsive design and how to get that brown to look good on all platforms: mobile, tablets, PCs, Macs, TVs and soon wrist watches.

In my opinon website home pages should look less like pretty tables of contents and more like what the brand stands for. Homepages need to be alive and real time. And they need to further the journey…and prove the journey. They should market. Let’s get rid of the all the brown.  Peace.