A colleague sent me a nice post on social media curation — all the points of which I agree with. (See my SlideShare preso from a year ago.) The one point I could take some issue with is the first point suggesting we use the media each demographic group is most comfortable with. It cites Baby Boomers, who more comfortable having content shared via newsletters containing embedded URLs. Quite logical but not particularly media-forward. I’d prefer to find Boomer “Posters” with my curated content and let them reach the Pasters. Those Posters are typically not reading newsletters with the voraciousness they take on social.
That said, check out the Linked Media Group article, heed its advice then practice, practice, practice. Peace.