As much as things change, they also stay the same. Two cases in point: I worked with a SEO executive who makes a nice living promising companies he can get them into the top 10 in organic search no matter what the company size or standing. All it takes, says he, is time, smarts and money. When I asked how he builds his business, his said through referrals. “I do good job for one customer and s/he refers me to a friend.” The response I expected was “through search.”
Case two. Allstate Insurance (pronounced IN-surance by my southern in-laws) is undertaking a brilliant cause campaign called Save11. The program is meant to reduce the number of daily teen automobile accident deaths – currently numbering 11. The program has started on Facebook, though you won’t find Allstate’s name anywhere on the profile page. I learned about the program on the radio. The program kick off with Blackout week, May 20-27, and Save11 is asking everyone to black out their profile picture to bring awareness to the cause. They are in the awareness building part of the program and to build traction need mass media to spread the word. Old skool.
(Aside: Is anyone beside themselves that Haley was voted off last night?)
TV viewership s building again, more web IPOs are a comin’, and maybe even the Mets will make a run. I make a living on what’s new and what’s next, but there are some age old axioms that continue to prove themselves and marketing blocking and tackling are still things in which we must invest. Peace Bibi.