Flip the marketing.


Not sure if you have heard of the new educational term “flipping the classroom,” but it’s really talking hold in middle and high schools. To flip the classroom means to do the homework prior to the class – then use the class to bring the lesson to life, to model or prove what was learned in the homework.  Many flipped classrooms use video in their homework.

Citrix is using this technique for its webinars.  See the email above. It’s a little daring, but I think it’s right.   Recently, a business exec talked about how his company provides reading before meetings to make them more valuable.  There’s something to this. Let’s try to use it in our jobs.  Peace!