Food is big business. And not just the selling of it, we know how big that is. Just look at all the restaurant and grocery stores in your town. But food has now become an important content area too. Magazine publishing is way off. Way off. Without food related properties, there would be Car And Driver, Sports Illustrated, Better Homes and Garden, The New Yorker and that’s it. Bucking the trend, Walmart and Hearst launched a magazine called Delish late last year. It’s all about food and doing well. People are into food.
The number of TV shows about food preparation is growing. Many chefs are more famous than news reporters. One third of U.S. adults are obese. Food.
What our nation needs, however, is an obsession with healthy food. What is healthy food? In what part of the store does it reside (the outside walls, typically)? We also need to change our palettes. Our expectation of what is tasty. Today the masses crave sugar and salt. The country would alter the course of healthcare were it to remove these cravings from the national palette. Rather than clothe ourselves in 650 million yards of fabric each year, we could shrink that to 450 million yard – with slimmer figures. The billions in Medicare spent on diabetes would shrink — as would our dependence on blood pressure med. Dominoes all tied to the collective palette of Americans. Our taste in clothes and hair change, why can’t we change our addiction to sugar and salt? Oh, and there’s a market for it. Peace.
