Hubspot, in Boston, is a company doing a very nice job marketing itself. Their logo is pretty poor and they probably invented using the word “so” to start every sentence, but I used their free website grader a long time ago and it proved their digital marketing chops. Some of Hubspot’s overzealousness about traditional is a bit grating but, hey, they’re selling.
So (hee hee), Dan Zarella a real social dork (as he likes to say) put on a webinar yesterday highlighting some best practices of Facebook marketing and they were quite well done. Dan is a social scientist, which means he really parses the data, so his insights are real. Here is a topline:
– People have profiles, brands have pages. (Thought I’d start easy.)
– Facebook is not about making new friends, it’s about improving relationships with existing friends.
– On Facebook you are a performer – and being judged.
– Help your users look cool.
– Let your users perform in a brand-relevant way and you win!
– Women have 55% more posts on their walls than do men.
– Pages with lots of marketing buzz words don’t have as many friends, e.g., leverage, productivity, etc.
– Facebook users like food. And they talk about it.
– Most “liked” activities: movies, books, music, TV show, television.
– Least “liked” activities: real estate, auto dealers, religion, dogs,
– Be entertaining — lay off marketing stuff.
– Social proof is big. Lots of friends, likes, tweets, vitality wins over the opposite.
– Posts with the word “video” in them are shared more on Facebook than Twitter. Way more.
– Posts with digits (numbers) in them index high for sharing.
– Sex indexes highest for sharing. Positivity, learning, sharing, work, media and constructive are words and ideas also highly shared.
– Least shared idea: negativity.
– Write plainly and simply. Don’t use lots of adjectives and adverbs.
– 51% of companies block Facebook.
Good stuff Dan. Peace!
