I think it’s time for Hyundai to have a new logo. Hyundai sold 668,000 cars and SUVs in the US in 2019, up about 3%, but it is still viewed in my opinion as an underdog brand. That said, some surveys (US News, for one) show it to be equal or surpass Honda in the U.S. in quality and reliability measures.
The other day I was looking at a cool car design, a blue SUV and was surprised to see it was a Hyundai. I noticed this when looking at the emblem on the grille and saw the tired Hyundai “H.” The mark is based upon a Korean word “hanga” which means modernity and innovation. I’m here to say the mark does not depict modernity or innovation. It depicts the Hyundai of old, when the imported cars were anything but modern or stylish.
It’s time for an upgrade.
Brand is important. Brand determines value. And as the Hyundai product is evolving with the times, especially becoming more and more attractive, so must its image. And that started with a new logo.
The cars of tomorrow will not be the cars of yesteryear. Hyundai need to look to the future and begin to stylize what that will look like.
Gentlefolk, start your engines.