Imposter Syndrome In Brand Planning

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In brand planning we spend a lot of time thinking. And when you are in a thoughtful, brain-forward business you also tend to think about yourself and your job. A recent discussion in our business is about imposter syndrome. Joey Covington, member of the Jefferson Airplane sang, “Sittin’ around thinking, thinking and a thinking and it didn’t do me so good.” So, my advice to planners is don’t overthink, it can cause consternation.

Imposter syndrome may be real but it’s not a brand planner thing. Not unless you let it. Imposter syndrome among brand planners happens when you’re boiling down your information and have to make some decisions about the key value and the packaging of that value. “Who am I to make such decisions, you might ask.”  But then you just need to nut-up and commit.

This hit home for me yesterday when searching “Pearl Jam’s first concert” on YouTube, which actually was Mookie Blaylock’s first concert. (Brand issue.)  Pearl Jam went on stage that first time and committed.  Were they imposters? You tell me. Did they feel like imposters? Maybe. Certainly, some may have.  But look how that turned out. The show was a little rough around the edges but there were some transcendent moments.

Don’t second guess yourself. Commit. Learn. Correct. Experiment. And love thyself. And if you don’t, get some therapy. Like the rest of the world.

Peace.