What do Google and Amazon have in common?  Google puts the world’s information one click away. Amazon puts the world’s goods a few clicks and a couple of days away.

When my daughter was young, she was waiting at a restaurant for a tuna fish sandwich. Every time a server walked by my daughter asked her mom and grandmother “Where is my sandwich?” “It’s coming, it’s coming.”  This went on for a while. And since the English language didn’t seem to be communicating properly to this very young girl, she clarified “I want my sandwich in my mouth now.”

Business ventures that take into account immediacy, instant gratification and convenience tend toward success.  

In a service business especially, people want faster, more and for less. As you are looking to improve your business and business strategy spend time understanding obstacles. Then remove them.