A legend, a hero, a man. In vary degrees, aren’t we all?
For a marketer and especially a brand planner there are two quotes to live by. One is by Wayne Gretzky, the other by Mr. Jobs.
From today’s wonderful New York Times obituary:
“Mr. Jobs own research and intuition, not focus groups, were his guide. When asked what market research went into the iPad, Mr. Jobs replied: ‘None. It’s not the consumers’ job to know what they want.’ ” Rest in…