RIP Steve Jobs.


A legend, a hero, a man.   In vary degrees, aren’t we all?

For a marketer and especially a brand planner there are two quotes to live by.  One is by Wayne Gretzky, the other by Mr. Jobs.

From today’s wonderful New York Times obituary:

“Mr. Jobs own research and intuition, not focus groups, were his guide. When asked what market research went into the iPad, Mr. Jobs replied: ‘None. It’s not the consumers’ job to know what they want.’ ”  Rest in…