I worked for McCann-Erickson-NY in the 90s and was a big Robert Coen fan. Bob, famous for being the advertising’s spending guru, is stepping down after 6 decades in the business. Two quick stories about Bob: Well into the 1990s, he presented his findings on large oak tag boards written in crisp magic marker. He didn’t use PowerPoint. No way. Second, one time I ran into him in the halls and suggested he might want to start tracking ad spending on the Internet. Though he didn’t exactly scratch his head, he said that spending at the time was just a blip compared to the numbers. He didn’t start including online for a few more years.
Bob is a great ad man and a great economist. Always very accurate, he may be the most important, powerful ad executive of the past 50 years. Check out the story here. Peace!