Their’s is a volume business with very low margins. They manufacture in Asian, Africa and probably South America. I’m guessing they produce a tee-shirt for under a buck, but getting it to America and onto a store shelf with a couple of quarters worth of profit is the real magic.
PS. If you like “white hot” guitar music, The Feelies are playing July 4th in Battery Park, NYC at 3:30. I don’t have a ticket and will be sitting outside. Perhaps with my telescope, as in the old days.