Fresh off a really neat brand strategy assignment, I wanted to share a few “tings” (as my Norwegian aunt Inger would say) for which I am thankful. Over the years I’ve probably met with a hundred people in the brand planning business who didn’t know me from Adam. These planners were kind enough to have a coffee with a needy planner-wannabe and toss me enough knowledge and crumbs to keep me on the trail. I learned my craft from all of you. I made a living because to you.
The planning community is really a curious and friendly lot. It’s a community that likes to teach and learn. You all inspired me in one way or another.
Then there are the friends and colleagues who kept up the lines of communication. One, a co-worker from 20 plus years ago, recently introduced me to his son who partook of the What’s The Idea? planning rigor. Learned a lot from that young ‘un.
I’d like to thank friends with ad agencies who used my services and reupped from time to time. Also, those who used me once. I worked on some of the most amazing brand because of you. And I’d like to thank the little guys who entrusted me with their brands and budgets. Also thanks the pro bono brands from whom I learned tricks and ways to plan on a shoestring.
Since I started brand planning under the sobriquet What’s The Idea?, I’ve worked with scores and scores of brands and interviewed thousands of people. The key to success is — and it may sound hokey – allowing myself to fall in love with each brand. That’s how you care enough to invest.
To all the peeps who invested time in me. I thank you. Paying back your kindness, passing it forward, is and will continue to be my greatest pleasure.
Happy Thanksgiving Megan, David, JoAnn, Kevin, Bob, Pat, Amber, Faris, Sean, Heidi, George, Marianne, Tom, Peter, Cory, Eric, Ty, Jonathan, Scott, Jane, John Durham …