Too much advertising.


The movie John Carter cost a couple of hundred million to make and netted only $30 million its first weekend. Come se dog?  Disney made it and, I suspect, allowed it lots of free advertising on ABC-TV.  Promos for the movie were everywhere.  It was so overexposed most people felt they’d already seen the movie. Way too much advertising.

I’m not the demographic for the movie and roving 10 ton gorilla-dogs are not my thing but even so this movie would have done better at the box office had every person in America not seen an hour of promotional video. They out-Geicoed Geico this month.