Ashton Kutcher is quoted in the paper today about one of his venture capital investments. “Turning social trust into commerce” was the word string that caught my eye. To me this is the essence of social computing for marketers. And, so you know, the social web is not just about commerce and marketing. Sometimes social is just social. But we all have to eat and we all have to buy, so finding trusted sources of influence is a key.
I met with an SEO marketing person yesterday about my blog. It’s not really high on any organic search list. Before the meeting I Googled “brand planning” and was at the top of page 5. He wanted me to pay him a thousand a month but could do something for $500. I needed to have more calls to action, more free offer boxes, more this, more that, meta flah flah flah. He was right, but also wrong. Too much flah, flah, flah and I begin got lose that trust mantle Ashton talks about. “But how many inquiries are you getting a day?” said he. Not many. But that’s okay for now. My approach trust building is not through the algorithm. Not though black hat search or white hat search (Call too action: If you want to know what white hat search is, leave a comment or email me). I tend the garden every day.
For me — and I’m in a funny business — I sell by not over-selling and then making it easy to contact me. I think this is good advice for everyone on the web…with or without a commercial enterprise. That’s why Ashton has over 6M followers. He’s easy to contact. Ish. Peace!