TV and The Internek



Sorry, I just like saying interneK (hard k). While the head of marketing at now defunct I woke up one morning to see a crazy influx of new users from India. Remember the UPS commercial where the employees of a new online company huddled around the monitor when the service is launched to watch as orders come flooding in. Slowly at first, then as a scary deluge. Anyway, during the Zude deluge our CTO was exchanging snot mail on blog comments with a competitor (whose funder was in India) and I wondered if our servers were under attack; if the competitor had created a bot to signup fake users. (Paranoia is a bitch.) Turns out they were all real users.

I hadn’t done any promotion outside the states so was at a loss. Well, after some digging I found out that an MTV India had done a review in a tech segment pulled from coverage by U.S. tech bloggers Robert Scoble, ReadWriteWeb, TechCrunch, etc.  Zude was on TV.

TV still wields an amazing amount of power. There’s a validation of your story when it’s on TV that sometimes doesn’t happen on the Web. TV is part of the virus that results from good communications planning even if you are not buying GRPs.  No channel is unimportant.

I’m not sure about Twitter’s (cha-ching) numbers in India, but if they want to grow users there, which is an excellent idea, they may want to get in touch with MTV India. Peace!