“We want the government out. Period.” was the powerful quote from the powerful CEO of General Motors, Edward E. Whitacre, Jr. in today’s paper. Nice efin’ bluster Mr. Whitacre. Dude, you’re not Henry Ford. The American people own 61% of your company and you have the oafishness to pretend otherwise? We certainly understand the sentiment – you want to be in charge again – but it was bluster like this that got GM into its mess in the first place. I smell a relapse.
Here’s a thought Mr. Whitacre (and Joel Ewanick, GM’s VP, Marketing). How about taking a few million dollars and a trick from the Saturn playbook and reintroduce us to GM with a big “Thank you.” Perhaps a series of low-cost barbecues at local parks across the country. If need be, do it under tents at your dealerships. Put your people to work flipping burgers in cut-offs and flip flops — real people stuff. Be contrite. And don’t buy the real expensive food either, buy store brands and make the potato salad yourselves. Show us you care about our money. Be resourceful, like most American’s are today. Sweat for us Mr. Whitacre. Do something Americana (roots), not Bloomfield Hills.
Earn back a smidgen of good will, because that quote of yours convinces me you have about as much chance of reforming GM as Lindsay Lohan has of staying away from white wine. Please prove me wrong. (And whatever you do, don’t say mea culpa via a McCann-Erickson :30 spot.) Peace!