David Poque, a technology columnist for The New York Times, is a very interesting character. He’s a thoughtful, important and market-moving purveyor of what’s hot and what’s not. Sometimes his columns are a bit like a PC Mag review, but mostly they’re a fun Anthony Bourdain-like travelogue through the tasty streets of technology.
I have seen Mr. Poque on public television and he has a subtle nervousness about him on camera that doesn’t come across in print… so if I were my mother and in an advice-giving mood I suggest he stay in print. Interestingly, Mr. Poque’s public and private personas are a tad different. I posted about one of his columns once with a differing point of view and it really rubbed him. (I advocated not providing in-box instructions with new products to save paper.) His angry and personal comment on my blog surprised — telling me there is a bit more to Mr. Pogue than meets the eye. (A side that might be fun to read outside of the NYT guardrails.)
My prediction: Mr. Poque will either leave The New York Times within the next 3 years and create his own branded site or AOL will make him an offer he can’t refuse. Yahoo could, but they have a lazy eye. Peace.