Thank God Tostitos is Reuniting America. Someone has to. Now, if they could only take on gun control. Reunite America is the silliest, most well-intentioned, advertising idea I’ve heard in a long time. I thought tossing or snapping Tostitos around the room and off the wall was silly, but this takes the tortilla. And to read about the campaign (Goodby, you should be ashamed of yourself) in Stuart Elliott’s ad column today, it seems as if this is not so much a brand idea as it is a media strategy. To wit (as reported in the New York Times):
The goal of the campaign is to establish Tostitos as a brand that “brings
people together through the power of technology” said Justin Lambeth,
vice president for marketing at Frit-Lay in Plano, TX.
Is the technology the onion dip bowl?
Beside myself am I. My fingers have seized up with the thought of this campaign – well-meaning though it may be. Tostitos is owned by the Frito-Lay unit of Pepsi, a company busy refreshing America. So, at least we are in good marketing hands fellow countrymen. Sugar water and salts snack….taking care of the motherland. Peace!